research [ree-surch]:

noun

1. investigation or experimentation aimed at the discovery and interpretation of facts (Source: Merriam-Webster)

2. the collecting of information about a particular subject (Source: Merriam-Webster)

3.    the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions (Source: Oxford Languages)

verb

         1.      to search or investigate exhaustively (Source: Merriam-Webster)

 

In the context of business development (BD), research is the process of gathering and interpreting information on a subject opportunity or potential business pursuit. Often times, this information resides in the public domain. A good researcher will know when, where, and how to track this information down and will also be able to put the pieces of the puzzle together in a way that provides a meaningful illustration of the subject pursuit and guides the BD decision-making process.

Research is fundamental to the success of your business development team. Norton Research can assist organizations that do not currently have dedicated researchers on their teams. Some of the support services that Norton Research can offer include:

 

For non-profit organizations, Norton Research can also provide the following services: